Pet Businesses Market: ZIP 11231
Opportunity Score
77
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 11231 is an urban area with moderate foot traffic. with a population of 39,704 and household incomes well above the national median ($138,485). There are 9 pet businesses operations in ZIP 11231.
Area Profile
39,704
Population
$138,485
Median Income
+86% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 49.4% —
strong appetite for artisan/specialty food.
Competition
Pet Businesses and related businesses in ZIP 11231.
9
Pet Businesses
Moderate — proven market
2.3 per 10K residents
3
Pet Stores
0.8 per 10K residents
3
Vet Services
0.8 per 10K residents
What this means:
Pet Businesses are 60.0% of the relevant market in ZIP 11231 (9 vs. 6 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,680
2BR Fair Market Rent
$2,474
Median Gross Rent
$1.7 M
Median Home Value
6
Bank Branches
$1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Pet Businesses
- 9
- Related Businesses
- 6
- Bank Branches
- 6
vs. National Average
Median Income
+86% vs. $74,580
Walkability
+3.6 pts vs. national avg
Nearby Markets
10004
1.2 mi
Pop: 3,875
$220,592
Walk: 9.0
11232
1.5 mi
Pop: 26,681
$87,517
Walk: 14.4
11201
1.5 mi
Pop: 69,251
$169,285
Walk: 15.1
11215
1.6 mi
Pop: 70,922
$180,773
Walk: 13.6
11217
1.9 mi
Pop: 42,569
$158,314
Walk: 15.4
10005
2.0 mi
Pop: 9,238
$211,810
Walk: 9.8
10271
2.1 mi
Pop: 0
Walk: 9.3
10038
2.2 mi
Pop: 23,342
$115,121
Walk: 12.6
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits