Pet Businesses Market: ZIP 12866
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 12866 is an urban area with low foot traffic. with a population of 39,657 and household incomes above the national median ($98,374). There are 4 pet businesses operations in ZIP 12866.
Area Profile
39,657
Population
$98,374
Median Income
+32% vs. national
Urban
Area Type
6.0/20
Foot Traffic
Very Car-Dependent
Median Age: 44.2 —
older demographic, may prefer sit-down options.
College-Educated: 40.9% —
strong appetite for artisan/specialty food.
Competition
Pet Businesses and related businesses in ZIP 12866.
4
Pet Businesses
Low competition — room to establish
1.0 per 10K residents
4
Pet Stores
1.0 per 10K residents
13
Vet Services
3.3 per 10K residents
What this means:
Pet Businesses are 19.0% of the relevant market in ZIP 12866 (4 vs. 17 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,970
2BR Fair Market Rent
$1,460
Median Gross Rent
$420 K
Median Home Value
18
Bank Branches
$2.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Pet Businesses
- 4
- Related Businesses
- 17
- Bank Branches
- 18
vs. National Average
Median Income
+32% vs. $74,580
Walkability
-4.5 pts vs. national avg
Nearby Markets
12170
7.1 mi
Pop: 5,225
$100,469
Walk: 5.3
12833
8.7 mi
Pop: 5,368
$97,621
12831
9.0 mi
Pop: 17,834
$100,833
12871
9.5 mi
Pop: 3,997
$83,775
Walk: 4.4
12020
10.2 mi
Pop: 34,140
$101,727
Walk: 9.2
12884
10.3 mi
Pop: 567
$46,071
Walk: 5.7
12118
10.7 mi
Pop: 17,056
$91,182
Walk: 8.8
12151
10.8 mi
Pop: 986
$96,184
Walk: 6.4
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits