Pet Businesses Market: ZIP 23228
Opportunity Score
53
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23228 is an urban area with low foot traffic. with a population of 36,435 and household incomes near the national median ($65,650). There are 8 pet businesses operations in ZIP 23228.
Area Profile
36,435
Population
$65,650
Median Income
-12% vs. national
Urban
Area Type
8.3/20
Foot Traffic
Car-Dependent
Median Age: 36.1 —
mixed-age market, broad menu appeal.
College-Educated: 22.6% —
value-focused market, keep prices competitive.
Competition
Pet Businesses and related businesses in ZIP 23228.
8
Pet Businesses
Moderate — proven market
2.2 per 10K residents
6
Vet Services
1.6 per 10K residents
What this means:
Pet Businesses are 57.1% of the relevant market in ZIP 23228 (8 vs. 6 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,820
2BR Fair Market Rent
$1,410
Median Gross Rent
$270 K
Median Home Value
6
Bank Branches
$730 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Pet Businesses
- 8
- Related Businesses
- 6
- Bank Branches
- 6
vs. National Average
Median Income
-12% vs. $74,580
Walkability
-2.2 pts vs. national avg
Nearby Markets
23230
2.8 mi
Pop: 8,304
$71,189
Walk: 14.3
23294
3.4 mi
Pop: 19,377
$66,587
Walk: 11.1
23060
3.6 mi
Pop: 36,111
$106,685
Walk: 6.5
23226
3.8 mi
Pop: 15,764
$126,554
Walk: 13.3
23227
4.0 mi
Pop: 25,574
$70,537
Walk: 10.6
23173
4.9 mi
Pop: 2,172
23221
5.3 mi
Pop: 14,180
$97,006
Walk: 14.5
23220
5.8 mi
Pop: 34,524
$56,681
Walk: 15.6
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits