Pet Businesses Market: ZIP 23422
Opportunity Score
32
/ 100
Challenging
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23422 is an rural area with low foot traffic. with a population of 195 and household incomes above the national median ($85,625).
Area Profile
195
Population
$85,625
Median Income
+15% vs. national
Rural
Area Type
6.2/20
Foot Traffic
Car-Dependent
Median Age: 62.0 —
older demographic, may prefer sit-down options.
College-Educated: 49.7% —
strong appetite for artisan/specialty food.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,020
2BR Fair Market Rent
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
vs. National Average
Median Income
+15% vs. $74,580
Walkability
-4.3 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the BreedCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits