Pet Businesses Market: ZIP 49738
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 49738 is an rural area with low foot traffic. with a population of 9,599 and household incomes near the national median ($57,573).
Area Profile
9,599
Population
$57,573
Median Income
-23% vs. national
Rural
Area Type
5.0/20
Foot Traffic
Very Car-Dependent
Median Age: 51.2 —
older demographic, may prefer sit-down options.
College-Educated: 15.8% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$980
2BR Fair Market Rent
$855
Median Gross Rent
$150 K
Median Home Value
2
Bank Branches
$120 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Bank Branches
- 2
vs. National Average
Median Income
-23% vs. $74,580
Walkability
-5.5 pts vs. national avg
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits