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Pet Businesses Market: ZIP 68104

Opportunity Score
67 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 68104 is an urban area with moderate foot traffic. with a population of 37,003 and household incomes near the national median ($57,488).

Area Profile

37,003
Population
$57,488
Median Income
-23% vs. national
Urban
Area Type
13.5/20
Foot Traffic
Walkable
Median Age: 35.2 — mixed-age market, broad menu appeal.
College-Educated: 20.6% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,140
2BR Fair Market Rent
$1,049
Median Gross Rent
$160 K
Median Home Value
4
Bank Branches
$260 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits