Pet Businesses Market: ZIP 78654
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78654 is an rural area with low foot traffic. with a population of 19,946 and household incomes near the national median ($72,669). There are 9 pet businesses operations in ZIP 78654.
Area Profile
19,946
Population
$72,669
Median Income
-3% vs. national
Rural
Area Type
5.2/20
Foot Traffic
Very Car-Dependent
Median Age: 43.1 —
older demographic, may prefer sit-down options.
College-Educated: 23.5% —
value-focused market, keep prices competitive.
Competition
Pet Businesses and related businesses in ZIP 78654.
9
Pet Businesses
Moderate — proven market
4.5 per 10K residents
4
Vet Services
2.0 per 10K residents
What this means:
Pet Businesses are 69.2% of the relevant market in ZIP 78654 (9 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,740
2BR Fair Market Rent
$1,404
Median Gross Rent
$320 K
Median Home Value
13
Bank Branches
$830 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- Pet Businesses
- 9
- Related Businesses
- 4
- Bank Branches
- 13
vs. National Average
Median Income
-3% vs. $74,580
Walkability
-5.3 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the BreedCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits