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Home ZIP 92120

Pet Businesses Market: ZIP 92120

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 92120 is an urban area with moderate foot traffic. with a population of 31,797 and household incomes well above the national median ($114,579). There are 5 pet businesses operations in ZIP 92120.

Area Profile

31,797
Population
$114,579
Median Income
+54% vs. national
Urban
Area Type
12.2/20
Foot Traffic
Walkable
Median Age: 37.1 — mixed-age market, broad menu appeal.
College-Educated: 39.1% — balanced market for quality & value.

Competition

Pet Businesses and related businesses in ZIP 92120.

5
Pet Businesses
Low competition — room to establish
1.6 per 10K residents
3
Pet Stores
0.9 per 10K residents
5
Vet Services
1.6 per 10K residents
What this means: Pet Businesses are 38.5% of the relevant market in ZIP 92120 (5 vs. 8 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$3,210
2BR Fair Market Rent
$2,416
Median Gross Rent
$870 K
Median Home Value
5
Bank Branches
$640 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
Pet Businesses
5
Related Businesses
8
Bank Branches
5

vs. National Average

Median Income
+54% vs. $74,580
Walkability
+1.7 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits