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Pet Businesses Market: ZIP 97396

Opportunity Score

47 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97396 is an rural area with low foot traffic. with a population of 3,447 and household incomes near the national median ($52,857).

Area Profile

3,447

Population

$52,857

Median Income

-29% vs. national

Rural

Area Type

5.9/20

Foot Traffic

Very Car-Dependent

Median Age: 45.0 — older demographic, may prefer sit-down options.

College-Educated: 7.8% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,830

2BR Fair Market Rent

$1,104

Median Gross Rent

$320 K

Median Home Value

Quick Facts

Area Type: Rural
Foot Traffic: Very Car-Dependent

vs. National Average

Median Income

-29% vs. $74,580

Walkability

-4.6 pts vs. national avg

Nearby Markets

97347 7.8 mi

Pop: 1,483 $41,250

97378 8.8 mi

Pop: 9,613 $80,680 Walk: 5.7

97108 14.6 mi

Pop: 492 $69,063

97338 18.6 mi

Pop: 22,977 $73,345 Walk: 16.3

97122 19.5 mi

Pop: 563 $56,528

97128 19.9 mi

Pop: 38,625 $72,055 Walk: 13.4

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About This Data

How opportunity scores are calculated ›

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits