Pet Businesses Market: ZIP 97761
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 97761 is an rural area with low foot traffic. with a population of 3,080 and household incomes near the national median ($58,906).
Area Profile
3,080
Population
$58,906
Median Income
-21% vs. national
Rural
Area Type
5.1/20
Foot Traffic
Very Car-Dependent
Median Age: 31.2 —
mixed-age market, broad menu appeal.
College-Educated: 8.6% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,400
2BR Fair Market Rent
$556
Median Gross Rent
$150 K
Median Home Value
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
vs. National Average
Median Income
-21% vs. $74,580
Walkability
-5.4 pts vs. national avg
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits