BreedCost
Showing results for ZIP 54451 (WI)
Home ZIP 98012

Pet Businesses Market: ZIP 98012

Opportunity Score
75 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 98012 is an urban area with moderate foot traffic. with a population of 76,123 and household incomes well above the national median ($141,653). There are 11 pet businesses operations in ZIP 98012.

Area Profile

76,123
Population
$141,653
Median Income
+90% vs. national
Urban
Area Type
11.5/20
Foot Traffic
Walkable
Median Age: 35.9 — mixed-age market, broad menu appeal.
College-Educated: 37.6% — balanced market for quality & value.

Competition

Pet Businesses and related businesses in ZIP 98012.

11
Pet Businesses
Moderate — proven market
1.4 per 10K residents
3
Pet Stores
0.4 per 10K residents
6
Vet Services
0.8 per 10K residents
What this means: Pet Businesses are 55.0% of the relevant market in ZIP 98012 (11 vs. 9 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,780
2BR Fair Market Rent
$2,279
Median Gross Rent
$810 K
Median Home Value
11
Bank Branches
$1.4 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits